Worldwide Kickoff 2023
Worldwide Kickoff is Contentsquare's annual event to bring employees together, align for the new year, and foster teamwork. It includes team-building activities, workshops, and communicating the company's vision, goals, and strategies. The event aims to boost collaboration, creativity, and employee engagement toward achieving success.
The concept
The concept behind this typographic logo is to convey a message of diversity and inclusivity through many different colors and geometric shapes. The various shapes represent unique individuals or ideas that form a cohesive community. Vibrant colors express energy, creativity, and positivity, while the geometric forms communicate a modern and dynamic image. Using typography, the logo creates a bold and impactful design that is easily recognizable and memorable.
The concept behind this typographic logo is to convey a message of diversity and inclusivity through many different colors and geometric shapes. The various shapes represent unique individuals or ideas that form a cohesive community. Vibrant colors express energy, creativity, and positivity, while the geometric forms communicate a modern and dynamic image. Using typography, the logo creates a bold and impactful design that is easily recognizable and memorable.
My role
In this project, I was to provide the initial concept and offer guidance and feedback. While I did not contribute to the implementation of the project, I remained available to the team as a resource for questions and support.
Completed during my tenure at Contentsquare.
The final logo.
The fantastic video and production team brought the concept to life for speaker presentations.
Presenting multiple concepts to stakeholders offers a range of options and allows them to evaluate different approaches that align with their goals and vision.
For instance, in the second concept below, the location and atmosphere of the event are the highlights. The design features bright and bold elements that create a hype and enthusiastic atmosphere, building anticipation for the event. The intention behind this approach was to provide a visually striking backdrop to all the assets, showcasing the event's importance and energy while supporting its overall vision.
A second conceptual version based on "Island vibes" was also presented.
