New York International Autoshow
Ushering in the latest automotive trends, the New York International Auto Show showcases an incredible collection of cutting-edge design and extraordinary innovation. More than four floors of displays from the world’s automakers feature the newest vehicles and latest futuristic concept cars. Nearly 1,000 cars and trucks will be on display at North America’s first and largest attended auto show dating back to 1900.
The concept
A visual and metaphorical representation of the many journeys that originate in The New York International Auto Show. Car dealerships, prospective buyers, car aficionados, and tech junkies...you name it: from many different paths, all come together at the annual event in NYC.
A visual and metaphorical representation of the many journeys that originate in The New York International Auto Show. Car dealerships, prospective buyers, car aficionados, and tech junkies...you name it: from many different paths, all come together at the annual event in NYC.
My role:
As the project leader, I initiated a client-centric brainstorming session to facilitate an in-depth exploration of the preliminary content, culminating in the identification of a central theme and title.
The outcome was a unique and cohesive visual concept consistently applied across multiple assets throughout the year, including the annual report, additional signage, and other promotional materials.
Completed during my tenure at Reit Design.
